AMAG Automobil- und Motoren AG

A diversity of operating models and fragmented sourcing across the more than 35 AMAG petrol stations led to inefficiencies and lack of transparency in the AMAG filling station business. In the face of this unsatisfactory situation, AMAG decided to review its filling station business and strategically reorient it.

Client Profile

AMAG is the Swiss general importer of the group brands Volkswagen (VW), Škoda, Audi and SEAT, plus VW commercial vehicles. The VW Group has a workforce of over 5‘000 employees and generated a turnover of CHF 4.5 billion in the 2012 fiscal year. With a record market share of 28.8%, more than every fourth vehicle sold in Switzerland in 2012 was an AMAG imported brand.

Task Solutions

  • Identify significant strategic and operative savings and optimisation potentials
  • New positioning of the strategic orientation based on market benchmarks
  • Execute call for tender on filling station network and evaluate a suitable filling station partner

Client Benefits

  • Strategic reorientation of the filling station business, optimally aligned to the core business
  • Sustainable improvement of profitability throughout the AMAG filling station network
  • New filling station partner enhances attractiveness of the AMAG dealer network

Contacts related to this reference

Markus Götz

+41 44 786 33 11