Rüegg Cheminée Schweiz

Throughout Europe, the name Rüegg Cheminée Schweiz AG stands for the development and marketing of modern, innovative, fireplaces featuring exclusive design and superb quality. Since 1955, Rüegg Cheminée Schweiz AG has been developing, manufacturing and marketing international class fireplaces, parlor stoves and gas fireplaces. Marketing is based on exclusive collaboration with Rüegg Studios, of which some 200 outlets make up the global network.

Client Profile

The 30 employees in Hinwil generate around CHF 20 million net sales. At 35% Switzerland is the key market, while a further 60% of net sales are acheived in the neighbouring countries (FR, AT, DE, IT and BeNeLux). The remaining volume of 5% comes from markets across the globe. Currently, the market share stands at 3% and is intended to grow to 5% by 2021. Since 2010, the fireplace market has declined by 20%. Existing technologies are being replaced by new ones. Low entry barriers facilitate market access for competitors. New marketing channels are being developed: the Internet, building construction supply outlets and hardware stores.

Task Solutions

  • Generate the strategy 2018 - 2023
  • Initial support of the strategic implementation projects
  • Initial support in negotiations with strategic partners
  • Set up partner management for procurement, production and marketing

Client Benefits

  • Clearly defined strategic orientation with medium to long-term objectives
  • Implemented strategic projects
  • New CEO assumes leadership of management team